"When Experience Matters" Building and Measuring Hotel Brand Equity – The Customers’ Perspective
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Contemporary Hospitality Management
سال: 2010
ISSN: 0959-6119
DOI: 10.1108/95961191080000538